Programa X Alessandra Smith

About Project

Alessandra Smith Design x Programa Another exciting partnership with Programa, creating a video series that spotlights leading designers and architects. This time, we collaborated with Alessandra Smith Design, based in Melbourne, Victoria, Australia. Her brand focuses on telling her clients stories through colour and curation in art, furniture, lighting and objects in high-end residential projects. The project included a three-minute editorial piece exploring Alessandra’s background as a pharmacist and how it led her to passion, interior design. Told through 15-second, 30-second, and 90-second ads crafted for digital and social platforms. Through honest interviews, refined visuals, and thoughtful storytelling, we explore the daily usage of Programa in Alessandra’s designs.

Crew

Client Manager: Nicholas
Winter Producer: Andrew English
DP: Victor Palm
Editor: Victor Palm