Brief: Digital Campaign Production
International retail brand Lovisa recruits Gos 4 Media for the production of a video lead digital campaign for their social & eCommerce platforms.
“This campaign aims to capture the sheer elation of being able to dress to the nines and celebrate with friends again,” says Ann Arulruban, Lovisa’s Global Head of eCommerce.
How:
A story of celebration, we elevated the brand through a series of digital assets that connected with Lovisa’s audience (existing & new). We managed the project from conception to deliverables, including strategy sessions, storyboarding, casting, production, direction and post-production.
Video Production – Photography – Graphic Design – Digital Campaign Production – Post Production – Social Media Content – eCommerce Platform Assets – Social Adverts
Delivered
A high impact digital campaign, that showcases the joy, friendship and fashion of the holiday season. With over 15 videos created for Lovisa’s digital platforms, including; ads, GIFs, TikTok videos, Instagram reels & feed and website banners. The campaign also included stills and product photography, a BTS Vlog and a series of graphic design assets.
“With the growing trend of an ‘unpolished’ social media presence. We’ve extended this campaign to behind the scenes bringing Lovisa’s audience into our world a little.” Andrew English Producer & Directors Gos 4 Media.
Project Objectives
Create a mix-media cinematic campaign that engages and revitalises audiences for Lovisa’s digital and eCommerce platforms. In a single production, deliver several social media assets, website videos, digital ads and campaign retail heroes for holiday sales promotion and eCommerce traffic drivers.
