Programa X Cuaik

About Project

We recently teamed up again with Programa for their ongoing Made with Programa series, this time spotlighting Cuaik CDS and their award-winning redesign of Nobu Arcos for @noburestaurants. Known for their bold yet refined approach to design, Cuaik’s 85-person team used Programa’s Live Schedules, Product Library, and Client Dashboards to deliver a project that was on time, on budget, and fully operational.

At the heart of the campaign is a dynamic three-minute editorial film, supported by digital and social ad formats (15s, 30s, and 90s), showcasing how Cuaik pushed the design envelope without sacrificing warmth or functionality. Authentic interviews, cinematic visuals, and thoughtful storytelling bring the vision to life.

“We pushed the design barrier while keeping it cozy – Programa balanced every detail.”

— Santiago Cuaik, Founder & CEO

The result? A high-performing campaign driven by creativity, precision, and the power of the Programa platform.

Crew

Client Manager: Nicolas Winter

Director of Photography: Victor Palm 

Producer: Andrew English

Editor: Victor Palm

Creative Agency: Gos 4