Brief
Educate users and audiences ‘how to’ use British Paints Spray Easy to upcycle from boring to beautiful.
How:
A Melbourne-based video production where we filmed the process upscaling three items.
Video production – Still photography – Post production
Project Objectives
1. To produce video content explaining how to upcycle the home with British Paints SprayEasy.
2. To enhance brand awareness & attract an audience through social media videos. Result: 3 x 1 minute, out-of-the-box ‘how to’ videos A series of 5-15 second commercials.
Instructional / ‘How To’ video production
A collection of instructional videos & mini commercials produced for British Paints SprayEasy paint & prime.
British Paints Spray Easy / Wooden step
One of the objectives of this instructional video production was to show the ease with which the product was applied and turned an old object into a completely new one in a short time and with tools from your home.
British Paints Spray Easy / Toy cart
In this second installment of instructional videos for British paints, the production team focused on transforming a simple wooden cart into a very attractive toy for children with the use of British paints alone.
British Paints Spray Easy / Vintage fan
In the third and final delivery of these instructional videos for British Paints the team decided to show the complete renovation of a metallic object such as a fan, in contrast to the previous 2 which were made of wood.
The video shows, the ease of any user to transform an old object into a new one.
