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Sergio Taccin
Brief:

Building upon the brand’s European heritage, let’s dive into global travel, aspirational lifestyle, and American athleisure to revitalize classic sportswear staples with an elevated sensibility.
‘Buona Vacanaza’

Delivered:

Creative Direction
Short film
Video ads
Still photography
Creative assets

Creative direction – Casting – Production – Still photography – Post production – Creative assets

 
 

Leisure Redefined

In the stunning backdrop of Malibu, digital precision meets with timeless beauty of film to immortalize the SS24 campaign. 60 distinct looks transition seamlessly from European elegance to American athleisure, encapsulating the essence of ‘Buona Vacanza’ with every shot.

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