International jewellery brand Lovisa recruits Melbourne-based production house Gos 4 Media to create a new campaign and bring celebrations to Melbourne’s CBD.

Lovisa set out to create a moment of celebration that connected with new and existing audiences through their digital platforms. “This campaign aims to capture the sheer elation of being able to dress to the nines and celebrate with friends again,” says Ann Arulruban, Lovisa’s Global Head of eCommerce.

Gos 4 Media brought their cinematic style to produce the ‘let loose’ campaign, featuring two commercials for Lovisa’s digital platforms. Director and producer Andrew English says, “Gos 4 wanted to bring Lovisa to life and capture the essence of celebration.”

Andrew continued, “It was our first production this side of a lockdown, so the ‘let loose’ theme is definitely fitting. Very Proud of our team who threw themselves back into this glamourous campaign.”

Lovisa will go live today (1 December 2021) with the campaign, which includes a mix of audiovisual and still photography across their digital platforms. Andrew also commented, “with the growing trend of an ‘unpolished’ social media presence. We’ve extended this campaign to behind the scenes bringing Lovisa’s audience into our world a little.”

Gos 4 Media’s cinematic lead creative focuses on end to end campaigns that break through the social noise. Watch and embed the campaign hero video here.

Lovisa’s mission is to bring brilliantly affordable, on-trend jewellery to the WORLD, whilst delighting our customers with our commitment to continually improve your Lovisa experience.

Gos 4 Media, production with a marketing edge, focused on cinematic lead creative. Gos 4 is a one-stop solution, offering film production, videos, commercials, mix-media content, graphic design & creative consultancy.